Introducing a New Partnership: Storybrand Political
I'm teaming up with Donald Miller to help tell the story of a New Way in our politics
In 2017, still reeling from a whirlwind independent presidential campaign and trying to figure out what to do next, I got a phone call. The guy on the other end said, “Joel, this is Don Miller,” and proceeded to talk as if he was the guy whose book, Blue Like Jazz, changed my life in significant ways. As I listened I kept thinking, “this can’t be the same Donald Miller, he wouldn’t call me.”
Sure enough, it was.
What has unfolded since then has been a friendship, mentorship and now partnership that has deeply impacted my life and I could not be more excited to announce today the launching of Storybrand Political - a division of the internationally renowned Storybrand marketing framework and network that Donald has built over these past many years.
Here’s the deal:
Your ideas will be ignored until you clarify your message. You need to know what to say, know how to say it, and change minds.
If you don't say it clearly, nobody will listen.
Whether you’re running for office, trying to sway public opinion, or attempting to pass a piece of legislation, the words we use matter. It’s one thing to have an important objective, but it’s another thing to talk about it in short, easy-to-understand soundbites that gain traction and sync with your strategy.
That’s what we’re here to do. And I believe that this element of the New Way is one of the critical missing pieces of the movement. We need leaders and organizations clarifying what a New Way is - and how their piece of it weaves together with others. With the launch of Storybrand Political I believe we will dramatically accelerate the work in the coming years.
How? Here’s what you get when you work with us:
And what can you expect when you reach out?
You have a story to tell. We’re excited to help you tell it. Let’s talk.
Onward for a New Way,
Joel